Catalyst for the sale of the brand power of Yutong brand building power of Enlightenment

 Catalyst for the sale of the brand power of Yutong brand-building power of revelation m
【Source:】 【of Sohu car: Bing】
to the end of the year when the annual selection of CCTV, the annual economic figures, so that the domestic commercial vehicle Another area of corporate mm Weichai a handful of scenery greatly.
Coincidentally, continuing a year of , but from which not only make a Yutong cries, but also make a lot of real money: In 2005, Yutong exports alone billions of dollars for revenue.
If we say that the scenery is not enough Weichai allow domestic commercial enterprises are tempting, then, Yutong's successful, so they really understand the value of the brand can make is that they not only considered to be of little practical significance of applause, to bring more real money.
In fact, the need for commercial building brand problem, or a need to discuss, but I want to discuss today is how to build a commercial brand of problems. So, I would like to start a concrete example that seq. This example is Yutong Bus.
general view, from the base, the first stage of production and sales of domestic industry.
Yutong through a series of acquisitions, mergers, restructuring, has set up in Lanzhou Yutong, Chongqing Yutong and Yutong Heavy Industries, and completed the establishment of enterprise groups.
return to a rational concern. Yutong at this time, relying on R & D center in Munich, the domestic passenger car industry's first post-doctoral research station, a joint venture with MAN MAN bus chassis manufacturer mm and a series of solid technical basis to establish 4S in the country's passenger car sales network and after-sales service network, and strategic business approach, and ultimately the implementation of the user value and choice to become the inevitable result.
through these three levels and stages of construction, the basic Yutong brand structure already completed. brand's success, not only for Yutong brought rounds of applause, but also to earn real money Yutong tasted a lot of joy and excitement, of course, leaving the domestic counterparts much envy.
In fact, an overview of Yutong brand construction of the road, we can find some can learn from the experience.
First, Yutong brand originated in the practical work, that is, with completed the first step in brand building. I call first reputation.
course, Yutong know that a brand's reputation is not enough small, but there must be quite well-known as a support.
this end, in 2004, Yutong introduced the such as brand integration means to play to the extreme, not only to promote the mainstream media continued collecting folk songs and continuous Yutong reported more CCTV launched its
If, in June 2004, when many financial journalists and even domestic Yutong are also poorly understood, and now, Yutong But many people have memories.
Thus, Yutong brand building successfully solved another problem, namely, the rising reputation of the case, but the shortage of well-known.
, however, immediately placed in Yutong before implementation is how to make the brand value for the user, or, how to brand power into the reality of the sales force.
competitors are much unexpected.
impression in people's traditional, almost everyone wants to own all the benefits of enterprises and products have to tell the user, not just limited to a certain point.
Yutong against the Road the line of, chosen for the user, are most concerned about that, but not all the points: In 2005, Yutong has always been an issue surrounding the durability.
However, Yutong has not completely stop at one level, but is also for the domestic commercial vehicle brand building added a wonderful.
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