Minsheng Bank to open Gallery is not a public good

 50 years ago, this was once a million steel mill - ten on the steel plant a plant, and now it is Hall.

rectangular hall was whitewashed, the only decoration on the roof only a few neat row of spotlights. These lamps are designed to clear off once every 5 seconds, creating a Next to the hall after the move as a result of: open space on the still keep traces of the furniture, the corner of the old electrical socket slightly reddish yellow, a banner is not nailed good, half of the vertical take off.

this is

4000 square meters of the livelihood of Modern Art Minsheng Bank, a wholly owned by the preparation, but operate independently. All funds from the bank of a special In 2008, Minsheng Bank Board decided to set aside pre-tax profits each year 0.8 to 1.2 percent of the company as a specialized public funds. So far, the total fund of about 2 million. Yan Huang Art Museum addition and the livelihood of the people to invest in the modern art museum that will be used to create public school such projects.

in that year, people's livelihood and to build this house of Modern Art, opened in April 2010, a total of about 30 million of funds invested. In this 3 months ago, Minsheng Bank issued a biennial art fund -2 No funds. Allegedly, the wealth management business generated operating profit also provides financial support for the museum.

opening of the exhibition is titled Including Jin Shangyi

She is the livelihood of the people in charge of Modern Art Media.

Museum of Art only 10 staff in total, half of Brand Management by the presence of Minsheng Bank, the other a separate recruitment. In Xiaoqin the latter. Every exhibit, play multiple roles in the Xiao Qin will become very busy. From the opening of the exhibition, to the most recent national young artists Qin Qi, Zhang Enli painting exhibition, she usually had a few busy night.

her daily job is to promote this to the outside world is located in Red Square Art District, Huaihai Road, the two-storey building and one of the art exhibition. She can fluently representative reported that many artists and the concept conveyed by them, but get nothing from the Minsheng Bank, not in consideration of her range.

Minsheng Bank needs this good group of artists.

Yan Huang Art Museum in the intervention project, which in July 2007, Minsheng Bank issued for private banking clients and high-end No. 1 art investment funds, the investment products are mainly used for investment in domestic modern works of art, including painting and sculpture, a small amount of investment outside the modern art. The investment in financial products in a closed two years later, a 25% rate of return.


has two works of art in this investment fund, the Yan Huang Art Museum is custodian. Museum of Fine Arts is the bank's livelihood in the arts industry try again.

Huaihai Road, Shanghai Art Museum in Red Square Art District. Many brands will choose this open show, the Sixth Shanghai Biennale is held here. Office rent per square meter per day 4-7 yuan, while the venue from 8 million a day. But now, the museum has only ticket sales revenue, if the holders Minsheng Bank cards can also be free of charge. It is difficult to peacekeeping operations to the museum? Support.

He is also the Minsheng Bank, Head of Brand Management, and is also the director of Beijing Yan Huang Art Center, the post.

2007 by the end of Minsheng Bank contributed Yan Huang Art Museum project and took over the operation, after nearly a year of adjustment, in July 2008 reopened. Then cooperation with the Ullens Center for Contemporary Art,

that banks on people's livelihood, and not just a simple

operation of investment funds in the art process, the Minsheng Bank are held regularly in the Exhibition of Modern Art exhibition of paintings and sculpture, these shows help Minsheng Bank and China some excellent artists to create a link, while Some art trade can also carry the process of the exhibition? line.

recently announced investment in the bank when the people's livelihood and Museum of Fine Arts, Zhao Xu Poly Auction in China's private banking industry roundtable forum said: the people's livelihood, art galleries, many banks in foreign countries have this practice, museum also can be profitable, not to say there is only a sponsor, or risk. cautiously, because they lack the ability to verify the authenticity. Buy paintings in the Museum of Art, or to invest in paintings and avoid such a risk. Because investors can meet directly with the author, to avoid such difficult to distinguish the authenticity of old paintings like situation. And the high price of single ancient art, modern art is priced lower, conducive to the advantage of diversification by the number of risks.

2008 年 10 months, Minsheng Bank reform by business unit, set up a private banking division. First half of 2010 the private banking monopoly, four new construction, a total of 16. As of 6 at the end, the wealth of private banking customers assets of 33.7 billion standard, an increase of more than 8.3 billion the previous year. However, as of December the same year, China Merchants Bank has exceeded the number of customers to 1.2 million, managed total assets of more than 240 billion yuan.

He is responsible for the daily museum operations, is the museum called

Although not explicitly released Minsheng Bank private banking sector, personnel changes, but in late December 2010, the bank site to hang out,

2010 year-end, the French Societe Generale Bank in Shanghai Library held a New Year reception of contemporary art. manager. Prior to the end of the Sotheby's Hong Kong autumn auction turnover broke through 30 billion, of which the early Chinese contemporary artist Zhang Xiaogang painting

financial institutions in a different way into the art investment market:

1 Merchant Bank Private Bank in June 2009 introduction of art appreciation program, customers can pay a deposit to collect art for one year A year later decided to buy it or not. Essence, this is not an investment fund, and no size limits.

2 Construction Bank in June 2009 launched its first collection of works of art capital investment trust schemes - the Early termination after one year, the annual yield of 7%. National Investment Trust partners in various trust products, works of art to raise a total of about 10 billion trust fund.

3 CITIC Trust in November 2010 issued its first class of Chinese calligraphy and painting works of art for the kind of investment trust products, , the expected return rate of not less than 10%.

4 2009   5 month of, private equity Terry Art Fund set up two funds of red coral, the main investment direction for contemporary art, painting and so on. Size of two funds total 25 million yuan, the investment period of 5 years, to take a closed operation. Red Coral one of the first annual yield of 31%, Red Coral II is expected to yield annualized rate of 15%. Contemporary art, painting and so on.